Halliday Trade Forum

By Halliday Wine Companion

Don't miss the inaugural Halliday Trade Forum happening on Thursday August 3

Join us at Melbourne's iconic Prince Hotel in St Kilda for an inspiring day full of valuable insights from an impressive roster of thought leaders and innovators making waves in the wine industry.

Our talented panelists will discuss Australian wine trends, wine marketing, and direct-to-consumer selling strategies across two morning sessions. After a networking lunch, attendees will break out into two focused workshops – a deep-dive into marketing trends shaping our post-pandemic world, or a wine masterclass with James Halliday.

Who is it for?

No matter which sector of the wine industry you work in – from winemaker to retailer, distributor to brand marketer – the Halliday Trade Forum is the essential conference to attend in 2023.

Where: The Prince Hotel – Prince Deck, 2 Acland St, St Kilda VIC 3182, Australia

When: Thursday August 3, 2023

Time: 9am–3pm

Price: $330 – $400 + booking fee

Get Tickets

The sessions

Session 1: Australian Wine Trends

The Halliday Tasting Team annually reviews approximately 9000 wines, from more than 1100 wineries around Australia. Hosted by Jane Faulkner, this session will discuss the trends that have emerged throughout the year.

Our expert panel will discuss consumer buying and drinking habits, emerging varietals, viticultural trends and experimental winemaking techniques producers are using – from what's working to how they influence the final wine.

Featured speakers

Jane Faulkner

Host | Halliday Tasting Team

Jane is a journalist by training and wine writer by vocation. A long-time contributor and columnist for Halliday magazine, she has been reviewing for the Companion since 2016.

Philip Rich

Halliday Tasting Team

Philip has more than 25 years’ experience as a wine retailer, educator, show judge and writer. Philip has chaired various wine shows and consults with wine importers and retailers.

Leanne Altmann

Sommelier & wine educator

Leanne Altmann is an award-winning sommelier, wine educator and wine communicator. Leanne holds the WSET Diploma, where she was the top Australian graduate, and the Court of Master Sommeliers Advanced Certificate, dux.

Tessa Brown

Vignerons Schmölzer & Brown | Viticulturist & Winemaker

Tessa Brown is a viticulturist and winemaker, having established Vignerons Schmolzer & Brown in 2014.

Session 2: Selling direct to consumers

Learn how to build your brand and sell directly to customers from industry experts. We'll discover how successful businesses build their brand and the best techniques for attracting and selling to existing customers via online marketing and brand storytelling.

Learn techniques to help make selling online and face-to-face seamless. This session is relevant for business owners, marketers, and winemakers who act as ambassadors for their brands.

Featured speakers

Iain Calvert

Host | eCommerce Consultant

Iain is an Australian-based eCommerce consultant at Boom Ecommerce and trainer who has worked with the likes of Billabong, Vogue, Quiksilver and 100s of other brands.

Stacey McArdle

Tide.PR | Managing Director

Stacey has led campaigns and key projects for many large brands including UNIQLO, Champion, Cotton On, Rodd & Gunn, Calvin Klein and Vranken-Pommery.

Amy Scott

Reload Media | Product Director

Amy is a seasoned marketing strategist at Reload with over 10 years of experience, working closely with teams on their digital strategies to ensure they align with business outcomes.

Amy van Bekkum

Brown Family Wine Group | Global PR & Communications Manager

Amy is a dynamic leader within the PR, marketing and communications space, currently working at Brown Family Wine Group

Jordy Heis

Senior Retail Product Consultant | Shopify

Jordy works with some of the highest-growth, fastest moving omnichannel merchants on shopify, helping them leverage technology to underpin remarkable buyer experiences.

Session 3: Workshops

Attendees can choose either the marketing session or wine masterclass when purchasing tickets.

Stream 1 – Decanting digital: Key trends shaping marketing in 2023 and how to maximise them

In a post-pandemic world, with time spent online continuing to be at its peak, engaging consumers with the right message, in the right place, and at the right time has never been more crucial.

As ad costs continue to rise, changes in privacy shift, and competition for consumer attention is high, how best we can target our audiences is of paramount importance. In this workshop we'll cover each of the key trends that we are seeing shape digital marketing in 2023, as well as tried and tested tips that marketers can be doing today to tackle each one.

Presented by Reload Media's Amy Scott, this masterclass is perfect for those in our industry working on the marketing and brand side.

Stream 2 – Shiraz at first site

James Halliday AM will be presenting a masterclass featuring highly rated shiraz. James will lead a discussion on what the Halliday Tasting Team is looking for in shiraz. The masterclass will feature some of James Halliday’s top shiraz wines from the 2024 Halliday Awards judging. 




The 2024 Halliday Awards are brought to you in partnership with..

James Print, Liebherr and RiEDEL